Privacy Policy
Our privacy policy is simple: we don't collect information identifying visitors to our website. Our site provides information about our services and experience. It has no forms; no place to give your name or email address.
We do provide our own email address as a way for prospective clients and others to contact us. Should you choose to contact us, be assured that we will not share your email address, or any other information about you or your company, with anyone outside UI Wizards without first obtaining explicit permission from you.
Our web-host provides us with data about the traffic at this website, but that data does not identify individuals. It tells us only that someone with a certain web-browser viewed a certain page of the website at a certain time.
Jeff Johnson, UI Wizards' founder and President, is a strong advocate of consumer and online privacy. An activist with Computer Professionals for Social Responsibility for many years, he has written articles and advised federal and state policymakers about online privacy issues.
Our Books:
Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Guidelines (3rd ed.). An introduction to cognitive and perceptual psychology for software designers and developers. Now in its 3rd edition.
Designing User Interfaces for an Aging Population: Towards Universal Design. Rationale and guidelines for designing technology so as not to exclude the almost 40% of the population that is over 50.
Conceptual Models: Core to the Design of Interactive Applications. User interfaces are simpler and more task-focused when designers start by constructing a conceptual model of the intended application. This book explains what conceptual models are, how to construct them, and why they are valuable.
GUI Bloopers 2.0: Common User Interface Design Don’ts and Dos. A completely-updated second edition of the original GUI Bloopers, published in 2007. Available at most booksellers, including: